In Lazy Consulting we provide product, business & marketing consulting services to funded early-stage startups and entrepreneurs who want to grow fast by avoiding common pitfalls.

About
I'm an entrepreneur, strategy consultant, and AI enthusiast, partnering with VCs & entrepreneurs from idea to Series B. I'm passionate about technology companies that enhance the way we work and live. My mission is to support exceptional teams with purpose and agility, and be their ultimate business partner. I collaborate closely with startups to identify crucial factors that drive their success, helping them achieve their goals while staying true to their core values.
As pronounced in Italian, "Luchano," a 3rd generation Italian, I was born in Buenos Aires and dropped out of software engineering university at 22 years old. Driven by determination, I spent 7 years establishing my own product & marketing agency before finding my way to Munich, Germany, where I continue to thrive in the tech industry.
Passionate about playing drums and occasionally DJ-ing, my tenacity is matched only by my love for self-improvement and drive for personal growth. I live life to the fullest, creating impact and forming meaningful connections with those around me. However, be prepared: to be friends, you'll need to tolerate my puns and dad jokes!
Luciano Radicce
Founder @ Lazy Consulting

Clients we WORK(ED) WITH


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Professional Career
IT ENgINEERING@UTN
At the technical university
of Buenos Aires, Argentina

Mar 2008
FunDING WE Store Solutions
A marketing agency with more than 60 international customers and a $2.3m turnover

Aug 2013
BUSINESS GROWTH
STRATEGY @ UV
At the University of Virginia Darden School of Business, United States.

April 2018
BUSINESS & Marketing
CONSUulting @ SMUK
Consulting agency for the medical industry in Munich, Germany.

May 2019
HEad of product @ GIFFT
Discount app for restaurants. Valuation 12m. - Picture after the winning pitch.

April 2021
Product Management @ Stanford
PM Program on how to transform great opportunities into great products.

May 2021
SENIOR PRODUCT MANAGER @ BrandMAKER
Enterprise Marketing Ops software for B2B companies
(IKEA, Energizer, Porsche and many more)

June 2022
Let's talk it through!
